AdWords Campaign Management

AdWords is Google's online advertising program. It is a form of paid search engine marketing that guarantees top search engine positions for your website depending on the amount you bid per keyword. It gives immediate results and is an excellent way to start a new campaign or complement a natural search campaign.

With AdWords, you can choose where your ad appears, set a budget that’s comfortable for you (there’s no minimum spending commitment), and easily measure the impact of your ad. Clients use dEnigma Consulting Services to manage their Adwords campaigns, test out key terms, drive short-term and last minute promotions, and dominate search space.

How it's done?

Management

In setting up your Google Adwords, we will conduct research into appropriate keywords and review competitor activity. We can then set up your AdWords account. We can manage an agreed monthly AdWords budget to give your site the best visibility for relevant searches and provide qualified traffic that will convert on your website. AdWords gives you the flexibility to write your own targeted advertising copy and specify the exact landing page for the click through.

Reporting

As part of this service, we provide monthly reports detailing which keywords were used to find the site and how effective each targeted keyword was at driving orders (or other non-monetary conversions). We will monitor the performance of your paid search campaigns continually and determine the most profitable combinations of ad copy, keyword selections and landing pages for your business over time.

Conversion targets are determined at the outset of a campaign and can include orders, brochure downloads, form completions, newsletter sign-ups, etc. Our reporting can be tailored to your specific requirements but will generally include:

• Average ad position
• Number of impressions (how often each ad has been displayed)
• Number of clicks
• CTR (click through rate), i.e. clicks divided by impressions
• Average CPC (cost per click)
• Total spend on each target term
• Total number of conversions
• ROI (return on investment)
• CPA (cost per acquisition)

The AdWords Campaign Management package starts from $1,250 per month plus a one-off set-up fee.