Social Media Analytics

If you want to get a better handle on managing Social Media as a serious business tool, if you want to convince upper management to invest resources in social media, if you are on the hook for making solid business decisions about budget allocation and need a way to demonstrate the value of their efforts, if you are looking for any way to engage prospective customers at the lowest cost possible, then Social Media Analytics is right for you.

Put simply, our service focuses on measuring the success of your social media marketing efforts.

We investigate the performance of your social media initiatives from different angles. We look into message delivery; that is the awareness, the reach, and frequency. We also look into how many people thought your message was remarkable enough for them to comment on it and pass it along to their friends. We track public sentiment over time providing you with invaluable insight and giving you the chance to stay right on top of changes in the marketplace and your organization’s brand equity.

Social Media Analytics is also about measuring the results your social media efforts engender. Do people click through to your web site based on their social media interactions? Do they engage with your organization in new and different ways? Are more people drawn into a profitable and sustainable relationship with your company? Tracking the actions that result from all your Facebooking, tweeting, blogging and YouTubing is where the money is.

The deliverable for Social Media Analytics is a monthly report, measuring what sort of business impact your Social Media efforts are having. The Social Media Analytics package starts from $950/month for a single domain, non-ecommerce site.

Who is it for?

You are a small and medium business, a large corporation, a university, a non-profit organization or a liberal professional and you have a good knowledge of your website's metrics. But you are experiencing data overload or you are having trouble exploring the data and gaining insight into its cause and effect, while filtering out the noise. Our expertise and experience can bring you value.